{"product_id":"ajmi_matta_rice_5kg","title":"Ajmi Matta Rice 5kg","description":"\u003cp\u003eSavour the rich, earthy character of \u003cstrong\u003eAjmi Matta Rice 5kg\u003c\/strong\u003e — the iconic Kerala red parboiled rice that is a beloved staple across Kerala and Sri Lanka. Matta rice, also known as rosematta or red rice, is instantly recognisable by its distinctive pinkish-red hue, robust earthy flavour, and firm, slightly chewy texture. Parboiled for added nutrition, matta rice retains more fibre and nutrients than white rice, making it a wholesome and deeply satisfying everyday choice.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePremium Kerala matta (rosematta) red parboiled rice with a distinctive earthy flavour and firm texture\u003c\/li\u003e\n\u003cli\u003eParboiling retains more fibre and nutrients than regular white rice\u003c\/li\u003e\n\u003cli\u003eThe iconic everyday rice of Kerala — beloved for its robust, wholesome character\u003c\/li\u003e\n\u003cli\u003ePerfect served with Kerala fish curry, sambar, rasam, and vegetable dishes\u003c\/li\u003e\n\u003cli\u003eExcellent for making kanji (rice porridge) — a traditional Kerala comfort food\u003c\/li\u003e\n\u003cli\u003eAlso used for making chemba puttu, rice flakes (aval), and other Kerala rice preparations\u003c\/li\u003e\n\u003cli\u003eGenerous 5kg pack — ideal for families and regular home cooking\u003c\/li\u003e\n\u003cli\u003eNo artificial colours or preservatives\u003c\/li\u003e\n\u003cli\u003eSuitable for vegetarians and vegans\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to cook:\u003c\/strong\u003e Rinse well and soak for 30 minutes before cooking. Cook with plenty of water (ratio of 1:4 rice to water) as matta rice absorbs more water than white rice — drain excess once cooked, or use a pressure cooker for convenience. Serve hot with Kerala fish curry, sambar, or a simple dal with a drizzle of coconut oil.\u003c\/p\u003e","brand":"Mavise foods","offers":[{"title":"Default Title","offer_id":58095613804879,"sku":"AJMI_MATTA_RICE_5KG","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1024\/7113\/9663\/files\/AjmiMattaVadaRice5Kg.png?v=1783711035","url":"https:\/\/www.mavisefoods.co.uk\/products\/ajmi_matta_rice_5kg","provider":"Mavise foods","version":"1.0","type":"link"}