{"product_id":"ajmi_matta_vadi_rice_10kg","title":"Ajmi Matta Vadi Rice 10kg","description":"\u003cp\u003eStock up on the wholesome, robust goodness of \u003cstrong\u003eAjmi Matta Vadi Rice 10kg\u003c\/strong\u003e — a premium Kerala red parboiled rice in a generous bulk pack, perfect for large families and frequent cooking. Matta Vadi (also known as rosematta or red rice) is the iconic everyday rice of Kerala, instantly recognisable by its distinctive pinkish-red hue, earthy flavour, and firm, slightly chewy texture. Parboiled for superior nutrition, matta rice retains more fibre and nutrients than white rice, making it a deeply wholesome and satisfying staple.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePremium Kerala matta vadi (rosematta) red parboiled rice with a distinctive earthy flavour and firm texture\u003c\/li\u003e\n\u003cli\u003eParboiling retains more fibre and nutrients than regular white rice\u003c\/li\u003e\n\u003cli\u003eThe iconic everyday rice of Kerala — beloved for its robust, wholesome character\u003c\/li\u003e\n\u003cli\u003ePerfect served with Kerala fish curry, sambar, rasam, and vegetable dishes\u003c\/li\u003e\n\u003cli\u003eExcellent for making kanji (rice porridge) — a traditional Kerala comfort food\u003c\/li\u003e\n\u003cli\u003eAlso used for making chemba puttu, rice flakes (aval), and other Kerala rice preparations\u003c\/li\u003e\n\u003cli\u003eGenerous 10kg bulk pack — ideal for large families, frequent cooking, and catering\u003c\/li\u003e\n\u003cli\u003eNo artificial colours or preservatives\u003c\/li\u003e\n\u003cli\u003eSuitable for vegetarians and vegans\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to cook:\u003c\/strong\u003e Rinse well and soak for 30 minutes before cooking. Cook with plenty of water (ratio of 1:4 rice to water) as matta rice absorbs more water than white rice — drain excess once cooked, or use a pressure cooker for convenience. Serve hot with Kerala fish curry, sambar, or a simple dal with a drizzle of coconut oil.\u003c\/p\u003e","brand":"Mavise foods","offers":[{"title":"Default Title","offer_id":58095613968719,"sku":"AJMI_MATTA_VADI_RICE_10KG","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1024\/7113\/9663\/files\/mattavadirice10kg.png?v=1783777445","url":"https:\/\/www.mavisefoods.co.uk\/products\/ajmi_matta_vadi_rice_10kg","provider":"Mavise foods","version":"1.0","type":"link"}