{"product_id":"creamy_sella_long_grain_basmati_rice_1kg_1","title":"Creamy Sella Long Grain Basmati Rice 1kg","description":"\u003cp\u003eExperience the best of both worlds with \u003cstrong\u003eCreamy Sella Long Grain Basmati Rice 1kg\u003c\/strong\u003e — a parboiled basmati rice that combines the elongated, aromatic grains of premium basmati with the firm, non-sticky texture of sella (parboiled) processing. Sella basmati is parboiled before milling, which drives nutrients into the grain, gives it a characteristic creamy golden hue, and ensures the grains remain perfectly separate and fluffy even after cooking — making it the ideal choice for biryanis, pulaos, and celebratory rice dishes.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePremium creamy sella (parboiled) long grain basmati rice with a beautiful golden hue\u003c\/li\u003e\n\u003cli\u003eParboiling ensures grains remain perfectly separate, fluffy, and non-sticky after cooking\u003c\/li\u003e\n\u003cli\u003eLong, slender basmati grains that elongate further upon cooking for an impressive presentation\u003c\/li\u003e\n\u003cli\u003eRetains more nutrients than regular white basmati rice\u003c\/li\u003e\n\u003cli\u003eThe ideal rice for biryanis, pulaos, and celebratory rice dishes\u003c\/li\u003e\n\u003cli\u003eHolds its shape and texture beautifully even when cooked in large quantities\u003c\/li\u003e\n\u003cli\u003eFragrant, delicate basmati aroma that fills the kitchen as it cooks\u003c\/li\u003e\n\u003cli\u003e1kg pack — ideal for home cooking\u003c\/li\u003e\n\u003cli\u003eNo artificial colours or preservatives\u003c\/li\u003e\n\u003cli\u003eSuitable for vegetarians and vegans\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to cook:\u003c\/strong\u003e Rinse well and soak for 30 minutes before cooking. Cook using the absorption method (1:1.5 rice to water ratio) or boil in plenty of water and drain. For biryani, parboil the rice until 70% cooked before layering with your curry and finishing on dum (slow steam). Serve with raita, salad, and your favourite curry.\u003c\/p\u003e","brand":"Mavise foods","offers":[{"title":"Default Title","offer_id":58095614460239,"sku":"CREAMY_SELLA_LONG_GRAIN_BASMATI_RICE_1KG_1","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1024\/7113\/9663\/files\/PrinceCreamysellarice1kg_4d25424c-f0ca-44db-ae1b-212178e44cd8.png?v=1783713897","url":"https:\/\/www.mavisefoods.co.uk\/products\/creamy_sella_long_grain_basmati_rice_1kg_1","provider":"Mavise foods","version":"1.0","type":"link"}